Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility.
Branding is what gets you noticed and remembered.

Here’s how one marketer used a simple advertising campaign to grow a massive email list of customers in a short amount of time.

Head over to NakedWines.com and what you’ll find is a gorgeous shot of a vineyard along with a question:
“Are you buying wine the smart way? Find out now – only 4 questions. What’s more, you’ll get $100 worth of wine.”
A green button prompts, “Let’s do it”.

You put as much work into a piece that no one reads as you do the piece that goes viral and sends you traffic.
So why not gear every post you make towards going viral?

If you want to rank for a competitive term like “health insurance”, then you’d better be good at SEO and have a lot of time and patience to make it happen.